Privacy Policy


This Privacy Policy explains the privacy practices of your use of Image Perfect websites, platforms and services.

By visiting Image Perfect sites, or submitting data to Image Perfect, you acknowledge and agree to the practices described in this Privacy Policy.

Under the General Data Protection Regulation (GDPR), Image Perfect has a number of lawful reasons where we can use (or ‘process’) your personal information. One of the lawful reasons is called ‘legitimate interest. This means Image Perfect has a genuine and legitimate reason to use your personal information and we are not harming any of your rights and interest.

We collect your personal information in a number of ways and combine the information from these sources with the information you provide to us directly, e.g.

  • When you provide it to us voluntarily (for example, when you request more information from us, fill in a form, download our content etc.)
  • When you provide permission to other organisations to share it with us (including LinkedIn, or Twitter)
  • When we collect it as you use our websites
  • When you have given it to a third party (e.g. when purchasing or subscribing to content or services provided by a partner or mobile operator who uses our platforms for their service).

This data may include:

    • Mobile number
    • Device data
    • IP address
    • What content you purchased
    • Payment behaviour
    • If your payment has been successful etc.
  • From publicly available sources (where possible) to keep your information up to date (e.g. Google Searches or Company websites).

Personal Information is any information that we can use to identify, locate or contact you. It also includes other information that may be associated with your Personal Information, such as demographic data. We may collect the following types of Personal Information:

  • Contact Information that allows us to communicate with you, such as your name, username, mailing address, telephone number, email address or other addresses that allow us to send you messages.
  • Transaction Data about your purchases or other transactions when using our services or services provided by contractual partners (e.g. mobile operators and content providers)
  • Information about your Interactions with Image Perfect

Image Perfect processes your information to the minimum extent necessary. We may use your personal information to:

Fulfil a contract with you or as needed to fulfil a contract between you and a content provider or between you and your mobile operator or other entity, where Image Perfect is providing carrier billing payment services or acting as a data processor

  • Provide you with marketing communications, provided you have given your consent for us to do so
  • Fulfil the legal obligations that are applicable to us around the World

We may also process your Personal Information for the purposes of our own legitimate interests or for the legitimate interests of others, provided that processing does not and shall not outweigh your rights and freedoms. In particular, we will process your Personal Information as needed to:

  • Protect you, us or others from threats (such as security threats or fraud)
  • Support crime/fraud monitoring and prevention, compliance audits, and security
  • Enable or administer our business, such as for quality control, consolidated reporting, and customer support etc.
  • Personalize your experience on Image Perfect sites by presenting products, marketing messages, offers, and content tailored to you
  • Send you direct marketing related to Image Perfect if you have expressed an interest in our products or services
  • Identify usage trends, conduct and perform marketing analysis, and data analysis
  • Connect information you provide to Image Perfect with other information from you or about you
  • Confirm compliance with the terms governing the use of Image Perfect sites.

Image Perfect is a global company, and the information we collect, including Personal Data, is processed by our staff within the UK, however for the purposes of IT hosting and maintenance of your information may be situated outside of the European Economic Area (EEA) or we may share your information within our group of companies, which may require us to export your information described in this Privacy Policy across national boundaries. This will be done in accordance with guidance issued by the Information Commissioners Office (ICO). Image Perfect entities worldwide are governed by this Privacy Policy with regard to the information collected through Image Perfect.

We will not sell, rent, or lease your Personal Data.

Image Perfect may share information, including Personal Data, with third parties such as suppliers and service providers, in accordance with this Privacy Policy and to provide services to Image Perfect or on our behalf, for example:

  • We share information, including analytics and about how and when users visit our sites, in order to improve or personalize the content and services offered to you or to provide you with information about products and services that may be of interest to you
  • We share information as needed to respond to your requests, for example for more information or for support or customer service
  • In connection with a proposed or actual corporate transaction such as a merger, consolidation, sale or restructuring, Image Perfect reserves the right to share information and Personal Data with prospective parties to the transaction, typically under confidentiality or non-disclosure agreements with those parties.
  • Image Perfect may also share or disclose information, including Personal Data: if we have permission to make the disclosure; to enforce or apply our Terms of Use and other policies or agreements with you; to comply with government, legal, or regulatory requirements; to prosecute and respond to investigations and legal proceedings; or to protect rights, people, or property (including for fraud protection and credit risk reduction).

We use physical, technical, organizational, and administrative safeguards to help protect your Personal Information from unauthorized access or loss including encryption, firewalls and secure servers.

We will retain your Personal Information for as long as the information is needed for the purposes set out above and for any additional period that may be required or permitted by law. The length of time your Personal Information is retained depends on the purpose(s) for which it was collected, how it is used, and the requirements to comply with applicable laws.

You may request that we delete your Personal Information by contacting us via email at or writing to Image Perfect at the address below. If we do not have a legal basis for retaining your information, we will delete it as required by applicable law.

Under the GDPR you have various rights regarding your personal data. If you wish to use any of these rights, please write to

Right to access and right to data portability

You generally have a right to know if Image Perfect is storing your Personal Information. If we are, you may ask us to provide a copy of your Personal Information and request that this data be provided in a format that is machine-readable.

Right to erasure

You may also ask us to delete or restrict your Personal Information. If we are processing your Personal Information based on your consent, you have the right to withdraw your consent at any time.

Right to rectification

You have the right to ask us to update your Personal Information if your information is incomplete or incorrect.

Right to restrict processing and right to object

You have the right to object to our processing of your Personal Information and to ask us to “block” or suppress processing of your Personal Information.

As stipulated by the GDPR there may be limitations to these rights.

If Image Perfect is processing your Personal Information as a data processor, we will refer you to the relevant data controller for assistance with these requests. Image Perfect supports its mobile operator and content provider partners in responding to requests as required by law.

Image Perfect does not collect, share or process your sensitive personal data. Image Perfect does not knowingly provide services to, or collect Personal Data of, children without obtaining parental consent where it is required by law.

If you believe that we may have collected Personal Data from someone under the applicable age of consent without obtaining parental consent, please let us know by contacting us at

When you visit our website or engage with our online ads we place cookies on your computer. Cookies are small text files that websites send to your computer or other Internet-connected devices to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognise you when you return. They also help us provide a customised experience and can enable us to detect certain kinds of fraud.

The information we collect using cookies and other tools is only used in a non-identifiable way, without any reference to Personal Information. For example, we use the information we collect about all website users to optimise our websites and to understand website traffic patterns.

Cookies are useful because they allow a website to recognise a user’s device. You can find more information about cookies at and

You can see which cookies our website uses by using a freely-available cookie checking service.

You are free to opt-out of cookies however you may not be able to use all the features and functionality of our website.

In many cases, you can manage cookie preferences and opt-out of having cookies and other data collection technologies used by adjusting the settings on your browser. All browsers are different, so visit the “help” section of your browser to learn about cookie preferences and other privacy settings that may be available. Please note that if you choose to remove or reject cookies or clear local storage, this could affect the features, availability, and functionality of our websites.

To opt-out of Google Analytics tracking please visit

Content or information (including profile information such as name, location, pictures, etc.) that you choose to post or submit to publicly available portions of the sites, forums, or on social media platforms is non-confidential and is not subject to the protections of this Privacy Policy. Whether on Image Perfect sites, forums, or any social media platforms, you should exercise caution in deciding what information you publish or disclose. Your interaction with third-party social media platforms (such as Facebook or Twitter) is subject to and governed by, the terms applicable to those platforms.

From time to time, we may update this Privacy Notice to reflect new or different privacy practices. We will place a notice online when we make material changes to this the Privacy Notice.

This policy may vary from time to time. Please read this policy regularly before using the website, platform or the services and before submitting any data to Image Perfect, its partners or its mobile operator customers.

You can contact Image Perfect regarding this Privacy Policy, for subject access requests, complaints and any other Personal Information related enquiries at